We tell powerful, data-driven stories that change how you look at the world.
Our Mission
To create sustainable social change models through data-driven, human-centered storytelling. We aim to find the universal in the individual, giving agency to voices that have not been heard across the world. We are committed to sharing great stories through collaboration.
Our Process
Empathize
Gather feedback from user experiences, online story gaming, digital A/B testing and incentivized call-to-actions. We then build in-depth user profiles to gain a deeper understanding of the nature of societal problems.
Define
Analyze gathered data to recognize patterns and build user journeys, character constellations and various thematic story arcs to establish narrative opportunities.
Ideate
Develop multi-character narratives that form the basis for scripts for Film, TV, Web, Brand and Transmedia Gaming. Key sections of the script and story are tested through custom-designed online platforms and user pools.
Prototype
Development of wireframes and programming of complimentary apps and platforms, followed by post-production where user pools test materials effectiveness. Then we revise and optimize user engagement and finalize deliverables into relevant formats.
Test & Distribute
Prior to distribution, we conduct final screen tests with audiences on specific delivery systems. We develop global partnerships and initiatives to raise awareness and revenue for our investors as well as for the causes around which we build stories.
Our Story
We are artists, social scientists and tech entrepreneurs at the cutting edge of creativity, technology and social activism, drawn together to create people-focused change that is sustainable for everyone involved.
IMIRZIVE is the result of a 25-year, 20-country journey that started with founder Emre Mirza’s forays into documentary filmmaking and investigative journalism. As the connection between data and story became more pronounced with the growth of social technology, so did Emre’s fascination with creating an organization that involved audiences and stakeholders in the creative process.
Using Design Thinking Principles, IMIRIZVE emerged as a data-driven storytelling tool that is activated by asking powerful questions that are relevant universally.
Featured Work
12 Hours is a short film about dysfunctional people facing their deepest fears during a global health crisis. Through the lens of an intense family drama, it explores how deep divisions in people can be overcome when they are confronted by the specter of imminent death. For the filmmaker, the premise wrote itself as a response to the year 2020 to explore a fractured global experience. 12 Hours is a community project – derived from real-time events, human experiences and even audience impressions of the first version of this story.